Media Thailand Future

Media Thailand and the Future.

In industry circles, Apple's expansion plans in streaming had been known for some time. Whether talking to smaller or larger producers in Europe many of them have been contacted by the tech giants for possible collaboration in recent months. For more than a year Apple combs the European film and television scene plus some Asian destinations to find partners for new series, but also licencors of existing productions.

In 2019 plenty of $ money will flow into the international television industry worldwide than ever before. It comes to a large extent from the USA, but will also and above all change the European market. Old systems will break, new alliances will emerge. Who wants, can call this disruption, destruction and it witll swap over to the Thai market which is tightly controlled by a few players because of the language but this is changing.

Lot of money is available for reconstruction of the current scheme. Large sections of the European continental TV business, especially in Germany, have been extremely sluggish so far, and are now forced to find their way into the future of television. Competition enlivens business, creatives are more strongly courted. At least that's the hope this will also influence Thailand by any means.

And driver of this dynamization and internationalization is the money from the US. For the two established platform giant Netflix (sales 2018: 15.8 billion dollars) and Amazon (247.1 billion) encounters in the course of the year, not only Apple (304 billion) as a new streaming competitor, but also the Disney Group ( 59.5 billion). In addition, the entertainment giant Warner Media (sales with parent company AT & T together: 189.7 billion) has announced its portfolio with TV providers such as HBO or TNT strategically to bundle and broader.

Which big player prevails?

It's about market power. With the boom, it will be over quickly when it is clear who prevails of the big players. But until then, creatives can take advantage of the investment appetite of the industry, especially European creatives.

Netflix and Amazon offensively target local TV makers. Earlier, when it came to finding the concept for the big global series narrative that is filmed in the US and evaluated there and the rest of the world, the two US platforms are now focusing on regional materials (eg Thailand) and markets Thailand has a sizable market and the countries around such as Laos. Cambodia and Myanmar are booming. 

This may have something to do with the fact that they are prepared for the fact that Apple and especially Disney with its huge brand catalog from Marvel to Pixar will produce the big TV epics, against which one can not sting anyway.

Netflix celebrated its new French production "Osmosis" at SeriesMania. A sci-fi drama about the computational predictability of love, which can also be read as an allegory of the streaming service, who is proud that he is building his romantic relationship with the viewer on an algorithmic proposal system. In the past, Netflix was more of a Fort Knox in information policy.

And Amazon? 

Georgia Brown, the influential Europe boss of the group, hailed with praise in her courageously on local series productions..

Europe's & Asia's language and competence chaos creates space for new ideas. However, their implementation requires new production structures in Europe.

And the time could not be more favorable, since each television provider currently puts together groups of authors that function as internationally as possible. For example, ZDF, France Télévisions and Radiotelevisione Italiana (Rai), who are sometimes somewhat lethargic public aunts of Europe, have announced that they will co-produce four high-end productions. The spy series "Mirage" playing in Dubai, France and Italy is already in the shooting phase in April. Now will Thailand be left out of this mega-market? Lets see what happen